I created a successful digital ROS by transforming the detailed RSEO VIS into dynamic content tailored for Instagram.
The Rockstar Energy Open is a groundbreaking event and content platform designed to celebrate athletes, elevate competition, and share inspiring stories year-round. Its mission is to ignite a new generation of talent by showcasing the very best of sport, culture, and creativity.
The PepsiCo Rockstar Design Team spearheaded the creation of a comprehensive Visual Identity System for RSEO, leading the creative direction alongside multiple agency collaborators. My role focused on crafting a digital-social design strategy that was core to skateboarding culture, aligned with the refreshed master brand VIS, and authentically represented Rockstar’s edge. All creative executions were completed in-house by the PepsiCo Design team. The resulting design system embraced skate culture’s bold and raw energy, merging it seamlessly with the brand’s aesthetic. This harmony between culture and branding brought a fresh, vibrant identity to RSEO while ensuring cohesion with Rockstar’s larger visual framework.
