Golden Hours Lookbook

I conceptualized the creative direction, art directed the shoot, designed and built the microsite, and wrote the accompanying article for this interactive look book.

This project celebrates Rockstar's ethos of empowering individuals to pursue their dreams at any hour, coupling it with exclusive apparel that embodies the brand's style and energy. Through a 24-hour lens, the lookbook captures the essence of real Rockstar talent, highlighting the brand's mission to fuel ambition and style simultaneously.

https://view.ceros.com/pepsi/rockstar-energy-golden-hours

Brand Team → Sean Huls, Adam Wells, Eva Rodriguez, Yumna Bahgat

Agency Team → Spencer Trierweiler, Drew Wallace, Michelle Crippen, Nyjah Gobert, Aragorn Fenton, Katie Clark

Art Direction / Creative Concept → Eva Rodriguez

Web Design → Eva Rodriguez

Apparel Design → Courtney Walker

Photographers → The Tyler Twins

Set Design / Stylist / Hair / MUA → Lizzie Lang, Marissa Baklayan, Sabrina Rowe Holdsworth, Angela Davis Deacon