Rockstar Product Portfolio

2022

Art Direction

A series of campaigns for Rockstar Energy aimed to establish the brand's new look and feel. Creative direction was driven by four design themes: dramatic geometry, glossy reflections, angled lighting, and high-end refreshment.

Ultra-premium photoshoots to celebrate Rockstar Energy's new packaging design.

The geometric angles found in the set design and lighting are symbolic fragments of the Rockstar star logo. The premium textures are representative of Rockstar's bold flavors.‍ I developed the creative approach for setting up each subline, conceptualized the design themes, created the mood boards, and art directed. This shoot was made possible by our agency partner, The Motive Group, and incredible photographer duo, The Vorhees. The finished assets were leveraged for social, eCommerce, and POS. ‍

Brand Team → Eva Rodriguez, Adam Wells, Anthony Vitali, Carl Gerhards

Agency → The Motive Group

Photography →The Vorhees

No items found.

Next Project

Aguas Frescas Energy Drink