Rockstar Energy Social
Throughout my time at Rockstar Energy, I was the creative engine behind the feed—concepting, designing, and executing social content that not only looked good, but spoke to the energy and attitude of the brand’s millennial & Gen Z audience. My goal was to keep Rockstar fresh, culturally relevant, and visually unmistakable.
Working within the pulse of what’s trending, I built out post series and visual themes that captured moments, moods, and brand personality. Whether it was high-contrast type overlays, kinetic motion styles, texture + grit, or vivid color blocking, each post had to hold its own—stop the scroll—and still feel unified across the grid.
I managed ideation to execution end-to-end: sketching mood concepts, refining compositions, overseeing photo and illustration assets, guiding animations, ensuring asset specs across formats, and collaborating with copy, content, and social strategy teams. I pushed for visuals that weren’t just pretty but told stories—about music, adventure, community, and aspiration—that aligned with Rockstar’s brand voice.
Through this work, I helped solidify the visual signature of Rockstar’s social presence, improving brand perception, staying ahead of trends, and keeping engagement high.
Digital Director → Yumna Bahgat
Lead Design + Creative Strategy → Eva Rodriguez
Community Managers → Katherine Schwartz, Sam Flynn
